Studio Driyamedia (SDM) is the operational body of Bumi Manira Foundation which has been legally established in 1987, as a non-profit organization providing support and services to other development agencies in Indonesia.
SDM Vision...
- Development activities are a continuous effort to achieve justice and prosperity for all Indonesian citizens;
- However those efforts have not touched all members of the community evenly; there are still many segments of the community who are living in deprivation, both physically and in terms of the fulfillment of their basic rights as citizens and human beings;
- Development should reflect and be directed at the realization of universal principles of justice, basic human rights, democracy, and community participation, within the limits of the environmental carrying capacity considering its preservation, and fulfilling the aspirations and needs of the community in the present and the future;
- Presently there are still many development policies and activities, which lack consideration, or even, totally neglect, those ideals and principles;
- There are still many development agencies, which event though subscribes to those ideals and principles are constrained in its realization by the lack of insight, knowledge, and technical expertise’s, especially in terms of their approach to the development programs;
- To realize those ideals and principles cooperation between all the parties - government, commercial and non-profit agencies, community organizations, educational and research institutions, in Indonesia is needed;
- And since all those problems are related to issues of humanity and field of activities that transgress national boundaries, cooperation should be developed not only nationally, but also regionally and internationally.
Based on our vision, Studio Driyamedia is developed as a nongovernmental,
non-profit agencies, which...
- Provides services and support to development agencies - especially to those agencies which are committed to the marginal groups/segments of the society which are still deprived of their basic human rights - in efforts to increase and improve their capacity to serve the communities they working with more effectively through appropriate and participatory approaches and development communication methodologies. Those services and support could be provided through consultation, training, development of educational media, and operational cooperation at the field level.
- Provides input to policy formulation and planning of development activities (especially at the operational level - program and projects - but not limited at that level) that benefit all groups/segments of the community, especially the marginal groups/segments - through
consultation, study/research, publication, and advocacy. - In providing its services, SDM will work in solidarity with and develop cooperation with development agencies (Government and NGO) in Indonesia, within the region (Southeast Asia) and Internationally.
- Works professionally without discrimination against any individual, agency or social group based on ethnicity, religious, race, social standing, political affiliation, gender, age, handicap.
- Develops its staff in order that they are capable of working professionally according to the agency’s vision and mission, continuously and at an optimal level through staff development activities and efforts to fulfill their basic needs at an adequate level.
- Considers the legally obtained resources of the agency as resources entrusted to the agency by the community and utilize and manage those resources in a responsible way according to the agency’s vision and mission.
SDM is service agency, which provides services in development communication methodology and educational media to various development agencies. Our expectation is that through better communication methodologies and media, the effectiveness of the services will increase and the communities will benefit more. Some of the services we provide for these purposes are:
Media Development:
Media development is the core of our activities. We have developed various kinds of media for many diverse agencies, and for many different purposes. This kind of media we work on includes:
- Media for Extension: informational and instructional media on various topics according to the needs of the communication.
- Community Communication Media: Media is stimulating discussion in the contexts of participatory education and communication within the community; usually reflective media to raise people’s awareness on issues relevant to their community.
- Media for Training: Instructional media and handouts for structured
trainings on various topics for development workers at various levels. - Reference Materials for Development Workers: Manual, Handbooks,
Brochures, and Discussion Paper relevant to the informational needs of
development workers at various levels. - Media in support of Networks: Newsletters and promotional brochures for
network members; - Editing and Graphic Design Services: Incidental assistance in editing and/
or designing publications.
SDM also provides training, mostly structured trainings and internships. We do not have standardized training package but adjust the training designs to the specific program needs and the needs of the participants. The different kinds of trainings we have provided so
far are on:
- Community Development Methodologies: especially on methods for inquiry and planning with the participation of communities (Participatory Rural/Rapid Appraisal or PRA);
- Gender Analysis: in program planning and development, Basic concepts of gender and methods to incorporate it into program planning;
- Basic Concepts in Development Communication: overview of extension/non-formal education methodologies with a focus on the communication aspects;
- Development of Communication Media: development of various formats of educational media;
- Technical Skills for Media Development: such as Visual Design, Desktop Publishing, and Photography;
- The use of media: how to use various formats of media according to its purpose.
- Assistance in the application of participatory assessment methods in program planning and evaluation;
- Planning of communication components in various programs;
- Assessment and evaluation of programs;
- In partnership: we like to work in on-going partnership and cooperation with the agencies requesting our services, and not merely in the contexts of “client-provider” relationships;
- Through network: many of our activities are in the support of networks of agencies rather than limited for individual agencies. This enables us to have an impact that is not limited to area specific programs.
Many of our activities are also in the support and running of networks collaboration of agencies. This enables us to support the network by developing:
- Collaborative media;
- Publication: Guide Book, Good Practices Documentation,
- Multi-stakeholders meeting and workshop;
- Information network: Web site, Milling List, Bulletin,
- Collaborative action research on shared learning site,
- Collaborative planning and monitoring evaluation
- Collaborative planning and monitoring evaluation
- Participative facilitators networking,
- Participative facilitators networking,
- Network financial and program management.
In its 21 years of existence SDM has worked together with various partner agencies in various provinces in Indonesia. More recently we have been involved in Nusa Tenggara Area Community Development Consortium in eastern Indonesia. On a limited scale we have carried out some work the neighboring countries Vietnam, the Philippines, Laos, Cambodia, and Thailand.
SDM work...
- Based on request/expressed needs: As we are mostly a service agency most of the program and projects we are involved in are based on requests of the agencies responsible for the overall program.
- Within programmatic context: Since media development and training projects will only be effective when they are part of a well designed program, we try to always approach those activities within the larger framework of the development program they are part off.
- Selective: considering the above-mentioned program context and our own limitations, we necessarily have to be selective in the programs and projects we take on.
